We are all on people?s lists. What separates YOU from the rest of them?
I will unsubscribe from a list ASAP if i feel I?m being sold to without receiving anything of value first. The name of the game is to provide value to build that initial trust. You might say that the people on your list are proven buyers because they stayed on your list after you continually promoted your stuff, but i say that you just lost a lot of people who would have bought from you further down the line if you built that trust FIRST by providing value. Some take longer to make a decision whether to buy or not, you have just lost those people because you didn?t do enough to convince them that YOU are there to help them in any way you possibly can.
Thinking of a list of ?buyers? is short sighted because you are neglecting to understand that there are many people who are NOT buyers at first. Effective marketing can turn those people into buyers further down the line. This is a long term strategy and so it should be. After providing INCREDIBLE value you can then find out which ones are never going to buy from you. But, selling right out the gate will not only weed out the non buyers, but also weed out the POTENTIAL buyers. This is so important.
What?s the difference if a buyer makes a purchase now or next week? No difference if you are in this for the long haul.The truth is, you are leaving a lot of money on the table by hard selling to your list right out the gate.
You should not be in this business to make money..your goal should, and ALWAYS should be to provide value?period. You may believe what you are doing works for you but that?s simply because you just don?t realize how much more money you could be making.
This is a business, and we?re in the business of marketing?not selling?there?s a difference!!!
I?m not saying that you are not earning a good income from your approach, what i am saying is that you could be earning so much more further down the line if you would just shift you mindset.
So, you create a killer product, what?s your first line of thought? Well, yours is to sell that product. Mine is to give that killer product away for FREE to my list. When they check out that killer product and it blows them away, i can be guaranteed they will be biting my bloody hands off to get at my next product?and the one after that, and the one after that and so on for a very long time. Again i ask, who would they rather buy from, the person who wants to sell their products or the person who provides value?
People buy from people they like and trust?period. Ever heard of a funded proposal. Go look it up and implement it into your business model.
I get so many emails from so many different marketers and to be honest, i rarely remember which are the good ones and which ones aren?t. The ones that stand out are the ones that have provided quality valuable INFORMATION and the ones that work hard to help me without forcing their products down my throat.
I would much rather give INCREDIBLE value for FREE today to build that initial trust so i can sell repeatedly to those people for many years to come. Actually, it?s not even about selling at all, it?s about effective marketing.
I could go on all day about how important this is, and how it just plain WORKS.
The source URL: http://www.warriorforum.com/main-internet-marketing-discussion-forum/587596-what-essential-things-know-about-list-building.html#post6123673
Source: http://www.geeyo.com/blog/2012/12/16/what-are-the-essential-things-to-know-about-list-building-2/
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