Do not underestimate the laziness of the average American.
A common and largely incorrect sentiment suggesting you just have never bothered to think it through all the way. The brilliant realization that drove bottled water out of the original, much smaller Evian market (remember all those hipster T-shirts from the 90's that spelled it backward?) and into the world of Dasani (which is merely the filtered water used by your local Coca-Cola bottler) was that water is widely available for free, but cold water that you can carry with you was not. You could, of course, choose to carry your own water bottle, which many people do when going to the gym or other predictable activity, but on a long journey this is not a good solution. You might choose to carry a cooler and fill it with ice and a few bottles of cold water that you would refill at leisure, if traveling by car, but even then that's a lot of work (and if you have to replenish ice, a bag is likely to cost more than several liters of water, especially if you get the cheaper brands). If traveling by air, bottles of chilled water are nearly the only method to achieve this goal (due to the restrictions on liquids). And if you're flying somewhere, why worry about the tiny additional cost of a couple of bottles of water compared to the hundreds of dollars you spent to get there?
The same logic explains why a two liter bottle of soda at room temperature sells for the same price as a chilled half-liter bottle of the same stuff in a gas station. You are mostly paying for portability (i.e., it fits in your car cupholder) and chilling, not the liquid inside. You can get a better deal by buying fountain drinks, but they go flat faster and have a much higher risk of spill than a bottle with a screw-on cap.
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